> ## Documentation Index
> Fetch the complete documentation index at: /llms.txt
> Use this file to discover all available pages before exploring further.

# Users

> Understand acquisition, activation, engagement depth, and retention — then drill into individual members with the searchable user list.

The **Users** page answers four questions: how fast are you growing, do new users come back, how deeply do active users engage, and how well do you retain each weekly cohort.

![Users page showing KPI cards, user growth chart, user activation funnel, engagement depth, and cohort retention heatmap](https://mintcdn.com/social-b97141fb-auto-generate-llmstxt/M04eLLzDJh9uL8wI/images/analytics-and-moderation/dashboard-new/users-overview.png?fit=max\&auto=format\&n=M04eLLzDJh9uL8wI\&q=85\&s=36eca1ff62be24b37ef3d9cb40ddb32f)

## Key metrics

| Metric | What it tells you |
| - | - |
| **Total users** | All registered users at the end of the selected period. |
| **Active users** | Users who performed at least one action during the period. |
| **Inactive users** | Registered users with no activity during the period. |
| **Net new users** | Sign-ups minus deletions during the period. |

Each card shows the change versus the previous period of equal length.

## Filtering

Use **Filter** in the page header to scope every widget on the page to a segment of your audience:

* **User tag** — match users by their assigned tags.
* **Role** — match users by role (member, moderator, and so on).

![Filter panel with User tag and Role conditions, each using a matches-any-of operator](https://mintcdn.com/social-b97141fb-auto-generate-llmstxt/M04eLLzDJh9uL8wI/images/analytics-and-moderation/dashboard-new/users-filter.png?fit=max\&auto=format\&n=M04eLLzDJh9uL8wI\&q=85\&s=1cc09a4a39110dfea74d429121ed05fe)

## Users overview tab

### User growth

Daily trend of **Total users**, **Active users**, and **Net New / day**. Toggle each series independently and export the underlying data as CSV.

### User activation funnel

A funnel tracking new sign-ups through their first weeks:

**1. Signed up**

Users who created an account in the period.

**2. First return**

The share who came back after their first session.

**3. Came back**

The share who returned again and formed a repeat habit.

At each stage, the flow splits users into **Browsing** (viewing only) and **Participated** (created content or reacted), so you can see not just whether users return, but whether they convert into contributors. Steep drop-off between stages is your clearest signal of where onboarding needs attention.

### Engagement depth

Splits your active audience into **Contributors** (users who created posts, comments, reactions, or votes) and **Lurkers** (users who only consumed content). The **Activity mix** panel breaks down the total actions generated by contributors — reactions, comments, posts, and votes — and a toggle lets you compare **All users** against **New users** to check whether recent sign-ups engage as deeply as your established base.

### Cohort retention heatmap

Each row is a weekly sign-up cohort; each column shows the percentage of that cohort still active N weeks after signing up (week 0 is the 100% baseline). Color bands make it easy to scan: greener cells indicate stronger retention. Read down a column to see whether newer cohorts retain better than older ones — the clearest measure of whether product and community changes are working.

## User list tab

A searchable, sortable directory of individual members for the selected period.

![User list tab with search, All/Active/Inactive tabs, and sortable columns for posts, comments, reactions, engagement received, communities joined, last active, and signed up date](https://mintcdn.com/social-b97141fb-auto-generate-llmstxt/M04eLLzDJh9uL8wI/images/analytics-and-moderation/dashboard-new/users-list.png?fit=max\&auto=format\&n=M04eLLzDJh9uL8wI\&q=85\&s=d4cbfb54802a819b67c8ee4aaf160e0b)

* **Search** by display name or user ID.
* **Segment tabs** switch between **All**, **Active users**, and **Inactive users**.
* **Sortable columns**: Posts, Comments, Reactions, Engagement received, Communities joined, Last active, and Signed up date.

> [!TIP]
>
> Sort by **Engagement received** to find the members whose content resonates most — ideal candidates for ambassador or moderator programs. Sort **Last active** ascending on the Inactive tab to build a re-engagement campaign list.


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